It was not until 1996, 100 years later, that the trunk maker reconnected with his signature, a cluster with the arrival of Marc Jacobs. However, in 1896, the house ceased production of the checkerboard canvas. Having become an exclusive Louis Vuitton staple in the same way as the monogram, the checkerboard illustrates the great strength of the empire: the visionary character that inhabits the founder and his many successors. It preserves an illusion, the aspect of a weaving of mats allowing the rhythmic appearance of the famous inscription which seals the registered trademark. Later, the house developed a non pick-able lock that a single key can open.īoth strong and flexible and completely waterproof, the checkerboard fabric is first woven – it is only with the appearance of the coated fabrics that the checkerboard becomes truly a print. This canvas with different patterns was designed to distinguish the brand, to protect it, but also and above all to make it possible to distinguish Louis Vuitton trunks at a glance. Then, when the heir to the label, Georges Vuitton imagined the checkered canvas, it was nip the impostor in the bud. While it is now clear that counterfeiting goes hand in hand with this house, this tumultuous relationship actually began at the end of the 19th century. The pieces of the Louis Vuitton trunk maker were no exception. As old as the Eiffel Tower, the checkered canvas was also born from this period of great creativity.īut already France and its technical and aesthetic prowess are the object of much envy. It is in this context that Georges Vuitton, son of Louis, imagined a print even more complex than the striped canvas: a checkered canvas on which is inscribed, or rather anchored, the signature “L”. This is because, this one is special – for the centenary of the French Revolution, visitors and Parisians are in fact promised an unparalleled novelty: an all-iron construction, enthroned over a Paris sublimated by Art Nouveau. In 1889, all of Paris was busy and bubbling with the approach of the Universal Exhibition which was held that year between May 5 and October 31. The LV Checkerboard As Old As the Eiffel Tower The Louis Vuitton checkerboard is not just a simple print – it has become a staple the house diverted from Marc Jacobs to Virgil Abloh, but it is first and foremost a firewall against counterfeiting.
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