![]() Advertise university giving days. Giving days are fundamental to alumni fundraising and can significantly impact your university’s budget.To reengage them with your college or university’s community, share information about regional alumni meetups so they can reconnect and network with their peers. Share regional alumni meetups. Many alumni move to different cities across the country after graduation.Use text messaging to reach alumni directly with important event reminders and registration links so they can join in on the fun. If your alumni aren’t actively keeping up with your event calendar, they may not know when these events are happening. Send event reminders. Your institution likely hosts multiple on-campus events to encourage alumni to return to their alma mater, such as the Homecoming football game and alumni weekend.Let’s take a closer look at various ways to engage alumni with higher education texting: While you can and should use text messaging to solicit donations, it’s equally important to engage alumni with more than donation appeals by providing information on the school’s events and happenings. There are several ways colleges or universities can integrate higher education texting into their communication and fundraising efforts. Types of Higher Education Texting Campaigns People spend more time than ever on their cell phones, and with text messaging campaigns, you can meet them where they are. These metrics are markedly better than other popular communication modes like email, which only has a 20% open rate. Text messages have a 99% open rate and a 90% read rate within just three minutes of sending. With text message marketing, not only will you reach more people, but you can also feel confident that they’ll see your messages. This greatly expands the number of alumni you can successfully reach with donation requests, school updates, and more to strengthen your college or university’s ties to its former students. Text message marketing is the most viable communication channel, with 93% of people who have a college degree or higher owning a cell phone. While these methods can lead to promising results, text message marketing is unique in its convenience, easy automation, and ability to drive a high ROI with little effort on your end. Between social media, email, direct mail, and phone calls, your institution has likely tapped into several different ways to conduct outreach to alumni. The fundraising landscape has grown significantly in the last few years. ![]() With the right strategies, your school can effectively leverage text message marketing to drive donations and form lasting relationships with alumni. Higher education texting best practices.Types of higher education texting campaigns.To succeed with text message fundraising and marketing, you’ll need to adopt the right tech and best practices. Text messages have the highest open and read rate out of any marketing channel, so you can be confident that alumni will see your messages and feel inspired to give back to their alma mater. Text-to-give is the best way to reach alumni with donation appeals and information on upcoming giving days, Homecoming and alumni events, and more. When it comes to motivating alumni to donate, text-to-give is among the top-performing fundraising channels. Most notably, they contribute millions of dollars each year, which make up 23% of annual funds raised by universities in the United States. That story doesn’t end once they’ve graduated -it’s simply the start of a new chapter!Īlumni play many roles in advocating for and supporting their university. They’ve studied at your institution, left their mark through innovative research and club participation, and cultivated long-lasting connections with professors, advisors, and peers. ![]() Alumni are an essential part of your college or university’s story. ![]()
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